Four Things I Didn’t Expect to Love About Beautycounter

Four Things

When I signed up as a consultant with Beautycounter in June of 2018, two days before leaving for a two-week trip to England for fecal microbiota transplant, I honestly didn’t know what to expect.

I’d been following the brand for probably about two years and had considered signing up twice before. When I did finally take the plunge, I had been on board with Beautycounter’s mission (Safer Skincare for Everyone) for a long time.

img_0787I knew I’d be excited about having more tools to fulfill that mission. More on my thoughts about safer skincare here.

Everyone deserves safe products, and honestly, not everyone wants to give up their high performance cosmetics. I can’t blame them. I’d used a combo of DIY skincare and avoidance of makeup for quite a while in order to ensure safety.

I looked like I did that, and I was tired of it.

The mission is why I signed up. I knew I’d like at least some of the products, though I didn’t realize how much I would end up loving them.

Mission love: check. Product love: check.

I pretty much knew those going in.

Little did I know that I would find much more along the way. Here are four things I didn’t expect to love about Beautycounter:

1. Forced self-care

If you’ve followed my blog or Instagram for a while, you may be familiar with Operation Defrumpify. Much as I truly didn’t care how I looked for quite a long time, I eventually got tired of looking as haggard as I felt. Between years of sleep deprivation and dealing with autoimmune disease, I was a bit of a #hotmess.

img_1154I started digging my way out of the frump by buying only clothes that fit well and that I actually liked. (Before that, I was just happy to be covered and as cheaply as possible.) The next logical step was to upgrade my skincare and makeup.

I found some bare bones products that rated well on the EWG’s Skin Deep database and called it a day. I washed my face with soap (occasionally… when I washed it at all…) and used a moisturizer. That’s it. I eventually threw some rosehip oil into the regimen and my skin seemed to adore that tiny bit of extra lovin’.

Fast forward to now, and I actually take care of my skin morning and night. Well, most of the time. I’ve started playing around with makeup again, and you know what? It’s fun!

I feel like Beautycounter gives me the incentive and the opportunity to take better care of my skin and, by extension, take care of myself.

2. A financial boost

I’ll just come right out and say it: I’m cheap. Perhaps I should use a nicer word like frugal. Either way, you get the picture.

I was able to pay myself back for my initial BC skincare kit (that is, incidentally, 40% off for new consultants) within my first month. How’s that for a deal?! [insert silly victory dance here]

I’m not to the point where I’m about to go buy a yacht (far from it, actually), but it’s really nice to have a financial shot in the arm. Not literally, of course, I hate needles.

I’m financially able to do some things I love, like paying a babysitter to hang with my kiddos when I have musical rehearsal. Or buying myself a new pair of jeans that actually fit. (On sale, of course. And stretchy.) #operationdefrumpify

That said, some people do very well for themselves as full-time or even part-time consultants. I know women who have been able to quit their 9-to-5, spend more time doing other things (being Mom, blogging, hobbies, etc.), and still bring home a similar if not larger paycheck.

3. Learning new things

As a self-proclaimed nerd (ok, other people have proclaimed that title upon me, too), I love reading and learning and researching and going down internet rabbit holes. I knew a decent amount about sourcing safer skincare, but I’ve been learning even more since diving into the BC world.


I love looking up unfamiliar ingredients and refreshing my memory on skin structure and functionality. There’s always something new to investigate—currently, it’s how the new Countercontrol line combats acne with wintergreen-derived salicylic acid, or why conventional acne treatments can actually make things worse in the long run. (Hint: a lot of it has to do with inflammation and the microbiome. Two of my favorite soapboxes subjects!)

I also get to practice tongue twisters from my organic chemistry days when I advise someone to avoid the Never List ingredients—like methylchloroisothiazolinone or ethylenediaminetetraacetic acid—in their products. Fun times.

4. Community love

I’ve been pleasantly surprised with the connections I’ve made through Beautycounter, both keeping up with current friends who are interested in safer skincare and meeting new ones through the BC biz. It’s fun to meet and chat with like-minded people!

I’m definitely not the only one in my crunchy little world, and I’ve appreciated meeting people with the same passion for lifestyle medicine! Many of us are healthcare professionals, scientists, and/or nutritionists who buck the mainstream message. I like it. A lot.

Bonus thought: I love that Beautycounter does not give me strong MLM vibes. You know those predatory direct sales companies that require people to buy so much product or sign up for subscriptions or hound you ’til the cows come home?

BC is a breath of fresh air. I think it’s because they prioritize education, advocacy, and transparency. Plus, Beautycounter is a Certified B Corp!

I care about what you put on your skin. Now, I have another resource to help you make those safer swaps, and I got so much more than I expected in the process.

-Lindsay, the Rogue Pharmacist 😉

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